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Popups are dying.


Google has declared January 10th the last day intrusive mobile "interstitials" can be used. Your rankings will decline. Your sales will suffer. The sky will fall.

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Popups are dying.


Google has declared January 10th the last day intrusive mobile "interstitials" can be used. Your rankings will decline. Your sales will suffer. The sky will fall.

Google did what?!


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Google did what?!


Here's the deal: Google isn't happy with you. 

Google's goal is "to help users quickly find the best answers to their questions, regardless of the device they’re using."  In a recent article, Google discussed how popups are intrusive to users -- basically, if a user goes to your site because they clicked on a link that hosts content they're interested in, and instead they're greeted with a popup that's hard to exit out of, that's not cool anymore. 

According to Google, intrusive interstitials frustrate users, and provide a poorer experience than when content is readily available. The need for accessibility is especially important in relation to the mobile user experience. 

"So Google's annoyed, how does this affect me?"

As of January 10, 2017, pages where content isn't easily accessible to a user on the transition from the mobile search results won't rank as highly. Translation: if a user goes to your mobile site and the first thing they see is a popup, your search rankings crash and burn. 

Every site these days seems to utilize popups, so to stay ahead of your competition, and save your search rankings, you'll need to act fast. As of right now, no one has a great solution to Google's changes -- except us. 

Will you survive #PopupDoomsday?

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R.I.P. 1997-2017


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R.I.P. 1997-2017


"Marketers will kill everything good."
- @GaryVee

 

Pop up ads emerged on the blossoming internet scene sometime in 1997, all thanks to Ethan Zuckerman. Zuckerman, a web developer who, at the time, worked for the webpage hosting site Tripod.com

When trying to solve a client advertising issue, Zuckerman created what would become one of the most hated revenue driving marketing tool, popup ads.

Prior to pop-ups, advertisements were bought as banners that lived on various sites -- this random-chance advertising led Zuckerman's client, a major car company, to freaking out when they realized that they'd bought a banner advertisement on a pornographic site (oops). 

Clearly the car company didn't want their brand associated with sexual content. So, to combat misassociation, Zuckerman created the code that would launch ads in separate windows. This was a way to associate a brand's ad with their site without putting it directly on the page. For a while, this strategy worked brilliantly. 

Banner ads were passive and by the late 1990s their click-through rate had dropped between 1 and 2 percent. However, popup ads were pulling in  3 to 5 percent of site users. This was a drastic jump in comparison, so what happened to the shining halo that popups brandished for years? 

Brendan Eich, inventor of Javascript took the shining halo and made it blink, make noise, and brought it to life. Javascript allowed pop-ups to have room for manipulation instead of stagnant formatting. This presented annoying instances of windows opening on their own, becoming difficult to close, and confusing site users. 

With the evolution of the internet and marketing strategies, there's a clear need for less intrusive advertisements and user friendliness across varying platforms. In a world where impatience, speed, and shortened attention spans dictate marketing strategies, if history has taught us one thing, it's this:

Popups need to evolve.

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So what's next?


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So what's next?


 

Hint:  It's something smarter. It's something personalized. It's something your customers will love.


Are you prepared for #PopupDoomsday?

Click below to watch our mobile-first solution unveiling webinar on-demand